How to Run B2B Matchmaking Events and Boost Your Business

Irrespective of your industry, you must have attended several networking events in your career. If you are a business owner or have just set up a start-up, then you are most likely attending several B2B matchmaking events instead of normal industry events. Matchmaking events are the best way to build new connections and increase opportunities to grow your revenue and business, and matchmaking software is the best way to do it. Matchmaking events are a great source of finding potential clients, partners, and sponsors. However, if you really want to see your profits skyrocketing, then it is time to run…


4 Must-Haves Mobile App Features For Exceptional Event Experience

Attendees expect mobile apps at events. However, an app that doesn’t meet their expectations can be a memorable experience for all the wrong reasons. This is the risk that every organization that conduct events face. They either fail to provide an experience that their attendees expect or provide frustrating experience. There is a need to provide an exceptional mobile experience for every attendee irrespective of whether you select a full event app or are using a dedicated web page.

To avoid such unwanted situations, here are some tools that are must have for an awesome event experience

Feature #1 Customizable…


Top 3 Common Myths Of Event Mobile Apps

Event mobile apps — the new buzz word of the tinsel town. It is surely the most talked about technology in the events and meeting industry and has completely revolutionized the way planners engage attendees and facilitate networking at their events. Mobile apps can not only add huge value for your attendees, but also enormously save in printing costs. But who can afford mobile apps these days? With onerous price tag often associated with event mobile apps, will it boost your event’s return on investment? Is it ok to wait for 4 to 6 weeks for app development? And lastly…


Pros And Cons Of Integrated Event Management Technology

Event management technology is changing the way events are planned today. Event planners are under high pressure to produce the most complex and engaging events in a very limited span of time. Their plates are always full of tasks such as pleasing all the stakeholders, increasing the registration number and their productivity, engaging audience, and boosting the return on investment. Their messiah: Event management software.

Event management software automates most of the manual processes associated event planning and streamlines all the planning tasks. However, working on disparate point solutions can hamper efficiency of the entire planning process and give a…


How To Pitch Event Management Technology To Your Boss?

Don’t get stuck in the old ways of organizing events just because your boss is fearful of any change. Your boss does not want to adopt new technology and just don’t appear to embrace the changes in the meetings and events industry. Believe me, this is not just with your boss. Many clients are also fearful of change and consider it as a last resort. Convincing such people to adopt event technology can be a huge challenge. Most people are reluctant to change because of fear. Due to fear of things going wrong, people act irrationally. …


QR Codes: Four Myths Debunked!

QR codes are an important tool that links the real world with the digital world. In other words, these tiny boxes are a critical piece of an offline to online marketing campaign. However, there are several myths surrounding them that have tarnished this technology; and believe it or not, they sound quite true. If you believe them, they can seriously jeopardize your ability to use them and have an effective mobile marketing strategy. Let’s look at the top four myths surrounding QR codes.

MYTH #1 — “People hardly scan QR codes”
This is the most common myths amongst cynics, who believe…


11 Things To Consider When Choosing The Right Event Management Software

The technological revolution has invaded almost all business sectors. Fortunately, the meetings and events industry has not been left behind. Today, technology is reinventing the ways events are planned and managed. And let’s be clear, we are not talking about just social media and Microsoft Office. There are other technologies like event registration, on-site badge printing and scanning and mobile apps that have become a trusted partner of event planners.
Event organisers around the world are using event management software to plan memorable events and increase event ROI. It is a comprehensive technology that automates all stages of event planning –…


Event Planning Stress Buster

Event planning is stressful. With budget cuts and pressure to meet deadlines and prove ROI, event planner’s job has been listed in the top 10 most stressful jobs list. Coordinating and planning events can take a toll on you if you are not doing it with the right set of tools, tricks, techniques, and resources. Event planners should understand that stress management is equally important as planning events. Here are some of the tools you can use to be more efficient all while getting the relief you deserve.

Before we dive deep into stress buster techniques, let’s accept that event…


Event Planning And The Cloud : Why Is It Important?

Event planning has become simpler these days. With so many event technologies at your disposal, the only challenge that you can face is probably selecting which one is the best for you. But there are things beyond event technology that can come handy for event planners. One of them is cloud computing. Believe it or not, cloud services like Dropbox and Google Drive can help event planners in more than one way.

A smart event planner is known for their skills of organizing tasks properly and executing flawless events. For great event management, you need to pay a close attention…


Six Simple Ways to Utilize Videos for Event Marketing

Images and videos are far more powerful tools than merely printed words or images. It has a higher impact on viewers and has a recall value. If made correctly, high-quality videos can drive engagement within viewers and help you achieve your goals. In today’s digital era, high-quality videos can be produced even on a shoestring budget. Despite that, they continue to be under- utilized by event organizers. Worst still, many of them don’t even know how to create compelling videos. Before we even talk about ways to use videos in event marketing, we should first understand how to create compelling…

Ragini Goenka

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