At Shopgate we are currently building an Apple TV Shopping App written in TVML/TVJS. Yep, a whole Shopping App in TVML.

So why are we doing this?

The Shopgate mobile apps follow a custom hybrid approach using WebViews. So the logic to create layouts was already there and because of our structure the Apple TV version was “just” creating a new template. At least that was what we were thinking in the beginning.
Turns out that AppleTV does not provide WebViews for now.

HTML vs. TVML

Actually TVML looks like a stripped down version of HTML with a few additions. Additions that are mostly setup for streaming services it…