Must be that pesky algorithm again.

Let’s face it, the digital marketing gold rush is over as we know it. The days of generating 18x ROI from your carefully curated Facebook ad set is a thing of the past and we are living in the new reality of digital advertising.

Some want to blame Russian political operatives for upending our most dependable social network and its ad platform. Others blame the ever elusive “algorithm” for changing without justification or notice. However, these are just pieces of the problematic pie.

If you need to blame someone, blame marketers. That’s because marketers have an innate ability to ruin…

Photo by Evan Kirby.

You did the market research, created the campaign, launched it on schedule and then…

Nothing happened.

Your engagements didn’t explode, your landing page barely got any clicks and your KPIs were unaffected. So what now? There’s no way you’ll be able to justify the expense of this campaign to the higher-ups and so you start running through all the worst case situations in your mind.

First, breathe.

We live during a time when instant gratification is the norm. Terms like “growth hacking” insinuate that your marketing goals are going to happen overnight, and you’re just a few viral social media…

If you can beat ’em, beat ‘em.

Shoppin’ till we droppin’

It’s the eternal question, right? Over the years, the hysteria surrounding Black Friday, Cyber Monday and online shopping has reached a fever pitch. At the top, Amazon is raking in more market share of what we buy during the most important season in retail. We’re thankful to have worked with some amazing brands that have all used different tactics to differentiate and crush their competition.

Here are some of the things we’ve learned along the way:

When you can beat ‘em, beat ‘em.

Amazon can’t be everything to everyone. There are still reasons why someone will choose to buy a…

The 5 critical traits that you should look for.

Pssst. Times have changed again. As digital marketing continues to revolutionize itself, startups and small businesses require nimble, informed strategies to achieve their growth goals. Things that worked last year may already be oversaturated and ineffective. As you ponder new directions to take for your marketing strategy in 2018, here are some quick things we at GRC saw in 2017 that continue to change the game:

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