How to Build a Successful Online Presence for Your Signage Business
Online Small Business Marketing for a Signage Business
Get ready to take your online small business marketing efforts to the next level. Your signage business deserves more, and we’re sharing how to get it.
Almost everyone who owns a business knows that online and offline marketing strategies are vastly different, and anyone who happens to own a small business knows that small business marketing strategies can add yet another layer of confusion.
Indeed, small businesses are often relegated to playing by a different set of rules than their more established competitors; unlike larger companies, small businesses have less capital at their expense, which means that they have to work harder to attract new customers.
In order to reel in those potential buyers in today’s world, however, these businesses must first build successful online presences for themselves.
That said, we’re giving you small business owners 5 tips that will help you better establish your brands online.
1. Optimize Your Web Design
Most businesses are no doubt excited to get their websites off of the ground.
Sometimes, though, they let that excitement get the better of them and, in their haste, make a couple of mistakes with the layouts of their sites.
Consider, for example, business owners who launch their sites via WordPress. WordPress provides its users with a rather simple layout, but this simplicity doesn’t prevent people from attempting to build overly complex sites. It’s almost as if these entrepreneurs have completely overlooked the fact that WordPress web design has been made quite simple for a reason, that reason being that simplicity usually gets the best results online.
To be blunt, if no one can navigate your site, you may as well not even have a site. That might sound harsh, but there is some truth to it.
If you are someone who has been having trouble with your WordPress web design, you might try taking a look at Google’s tips on how to build a “Google-friendly site.”
2. Fill Your Site With Useful, Creative Content
We hope that you actually clicked on the last page we linked to and actually took a look at some of Google’s tips.
No, we’re not trying to promote Google’s services right now; we just want you to understand just how important it is to create information-rich content for your sites. You’d think that people didn’t need to hear this advice, but, sadly, there are still plenty of people out there who put out content that is of little use to people. Needless to say, their sites don’t get many hits.
So how do you go about creating this so-called “useful content”?
Well ask yourself, “Does anybody care about the content I’m creating?” or “Is this the right content for my target audience?” In other words, ask yourself if there is actually a market for your content. Think about who in the signage industry you are targeting and what should they be learning from you.
Once you’ve established that there is such a market, you must then differentiate your content from all of your competitors’ in some way.
One way of accomplishing this task is by actually incorporating research into your content.
And, no, this practice is not as common as you’d think it is; the rise of content mills has pretty much discouraged many writers from taking the time to conduct research before putting out content.
3. Write Guest Posts For Other Sites
Okay. We know that writing for another site seems counterproductive.
We also know that telling you to do it for free (which is exactly what we’re about to do) isn’t going to endear us to you. Still, we need you to understand that getting your small business on its feet isn’t going to be a walk in the park. You’re going to have compromise sometimes.
Not that a guest post or two should be viewed as a huge compromise for any small business marketing strategy. To be honest, guest posts are, in some ways, gifts. They allow business owners to advertise their businesses in exchange for providing a free service (i.e. a blog post).
That said, milk any bylines and links to your site for all they’re worth.
Of course, our assumption is that you actually have time to devote to writing guest posts. If you don’t have time, you can always just hire a few freelance writers.
4. Utilize Small Business Marketing Tools
As the owner of a small business, you’ve probably figured out that you can’t rely on the same tactics as some of your competitors. As we previously stated, small business marketing is, after all, a whole different ball game, and sometimes that ball game feels a tad bit too difficult. You can lessen your load, however, if you know where to look for some of the tools that will help develop your marketing strategies.
And, as an added bonus, you don’t even have to spend money on some of these tools.
You’ll notice (assuming that you checked the link out) that there are tools that make social media management easier, tools that contribute to your email marketing efforts, and tools that help you get customer feedback.
In other words, there are tools for almost every task.
Hopefully, you realize the importance of using these cost-effective services to your business’s benefit.
5. Manage Your Social Media Accounts
Perhaps we’re being presumptuous here; maybe you don’t actually have any social media accounts to manage.
If that is the case, however, you are making a huge mistake, especially if you are the owner of a small business; social media is a cheap component of any small business marketing campaign.
To be completely honest, not taking advantage of the plethora of social media platforms that exist today is a death sentence.
And we’re not being that dramatic here.
A lot of people live on social media nowadays; it’s where they get the majority of their information, and you definitely want to inject yourself into their information streams.
Your social media pages and accounts will allow you to sell yourself to potential customers. Not only will they help you with branding, but they’ll also help you keep your customer base updated.
Further still, you’ll be able to directly communicate with your potential clients using your accounts. This communication will be key since it will aid you in gauging your customers’ needs, wants, and overall satisfaction.
For all of these reasons, you need to establish and maintain your social media presence if you want to remain competitive in today’s market space.
We can guarantee you that your competitors are already taking advantage of social media, and you need to follow suit.
From your small business marketing strategies to your WordPress web design, each and every element is an integral part of your marketing campaign, which means that you can’t overlook a single one.
Although keeping track of all of these things can be a headache, it’s certainly doable. All you need is work ethic and a good support system. It also never hurts to have some capital at your disposal.
Nor does it hurt to have a simple WordPress web design. We feel strongly about that one as it’s essential to effective online marketing.