What boggles the mind is how few is too few and at which point does it cross over to clever-sounding nonsense?
Granted, some of the huge brands have a large portion of humanity in their pockets — so if they just a phrase like something like “Do better”, someone somewhere out there has spasms of joy.
Yes, maybe the age of tech has reached a point where no single feature is new or innovative, but a simple modification of their messages would sound more human and resonate with millions.
The rule is simple:
Make every statement sound as if you were looking at the person you are selling to.
Instead of the impersonal “A new generation of iPhones” try using, “A new generation of iPhone for you.”
Instead of just a generic “UX Designer” try using, “I will help improve how users experience YOU.”
… and so much more. I think you get the idea.