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The e-commerce industry is rapidly changing with ever-evolving trends and an increasing number of online shoppers every year. Convenience is attributed as the biggest factor in the growth in the e-commerce industry. The total online sales estimate by 2020 is $523 billion from $335 billion in 2015. This is a 9.3% increase in growth every year with current e-commerce sales growing at around 14%.
About 67% of millennials prefer online shopping and this group of people will have the most buying power in our society. Here are the top eight trends that e-commerce merchants can leverage upon to succeed in today’s market by continuously improving on their business strategy.

Image source: Top Trends for Online Retailers in 2017
Omnichannel: By omnichannel for e-commerce, we mean the ability to sell by providing a seamless experience across different channels irrespective of the user device. Multichannel shoppers typically spend over three times as much as shoppers on a single channel.

Mobile: Mobile has overtaken desktop for search traffic and it’s no surprise when experts say that in 2017, up to 75% of all internet use will come from mobile. Though e-commerce sales are still skewed toward desktop, mobile retail is expected to evolve. Merchants that are mobile friendly are already seeing the benefits of this trend.
Social Selling: Social selling is gaining traction and will continue to grow. E-commerce merchants can catch their consumers within social media apps like Facebook, Twitter, Pinterest, Instagram, etc., and have them buy their product from within the app. In addition to social media platforms, apps like Soldsie can help sell on Instagram and Facebook, and Curalate, a visual marketing company can also help drive sales. Social selling plays on convenience by combining the trends of omnichannel and mobile.
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