#Aadhaar Activists’ Notebook: Control the narrative 2

Read this first.

Things don’t happen the way we want to.

People we think of as friends, sometimes join the enemies.

People don’t behave the way we expect them to.

People don’t keep the best interests of others in mind.

That can spoil our narrative.

What do we do then?

If the spoilers are weaklings, he can browbeat them.

Some times, that is not possible, because these spoilers are big guys.

Even then, if the point of divergence is small, we can still put our down, obfuscate issues a little, and create the impression that our narrative is the narrative.

But some times, the change in narrative is absolute. They tell in no uncertain terms that we are wrong.

We have to do two things then.

First create the impression that the person who clarified — who now says we were wrong- should be projected as the person who changed his mind.

The point is no one should accuse us of telling lies, of spreading wrong rumours. That will dent our credibility.

So, we should assign the blame first.

Next, we have to prepare our subjects for the next battle.

Now, as always, an example from Aadhaar.

In part one, we saw how to control the narrative — show that RBI didn’t say it was mandatory.

Now, the weak kneed regulators have sent out this press release.

How do we still control the narrative.

Make fun of RBI. And then suggest the future course of action.

Like this.

What happens next?

We have to build momentum for our next battle.

Influence the judges — and drill into their heads that Aadhaar is bad. Imagine the kind of financial loss that will come to tax payers if Aadhaar is linked to PAN, and bank accounts — and if government gets a full picture of our incomes. Imagine the damage to our privacy. It’s our fundamental right.

Let’s do push our activism get more people on our side. If Donald Trump can win an election through social media, can’t we get this done?

Let’s do it.

(This is a part of a series)

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