Nandini G#Aadhaar Activists Notebook: Why #SpeakForMe is a genius campaignDuring a product marketing conclave I met a top salesman of a company which deals with governments in developing countries. He told me, “If…Dec 13, 2017Dec 13, 2017
Nandini G#Aadhaar Activists Notebook: In defense of Shyam DivanOr why Shyam Divan is a hero for me, and should be a hero for you tooOct 26, 2017Oct 26, 2017
Nandini G#Aadhaar Activists’ Notebook: Talk to your maidsIt’s a sad fact that many activists — especially online activists — don’t even want to get up from their chairs, forget getting out of…Oct 25, 2017Oct 25, 2017
Nandini G#Aadhaar Activists’ Notebook: RidiculeIf you have seen Godfather, I can bet you remember this scene.Oct 23, 2017Oct 23, 2017
Nandini G#Aadhaar Activists’ Notebook: Be Afraid. Be Very Afraid.In my years as a marketing professional if there is one thing that I can bet on, it is this. Fear is a stronger driver than greed.Oct 22, 2017Oct 22, 2017
Nandini G#Aadhaar Activists’ Notebook: Online isn’t everythingA lot of people think activism is about liking a page, tweeting and retweeting.Oct 22, 2017Oct 22, 2017
Nandini G#Aadhaar Activists’ Notebook: Control the narrative 2Read this first.Oct 21, 2017Oct 21, 2017
Nandini G#Aadhaar Activists’ Notebook: Accuse Loudly, Apologize softlyWhy do we still remember Apple 1984 ad? It had a great story line? Many ads have great story lines. Because of great production quality…Oct 20, 2017Oct 20, 2017
