Personal UX Design Process

Design Responsibly

Everyones got their own philosophy of design. My approach is an externally driven process focused on identifying the problems and needs of people first. In order to take ideas from inception to completion, I had to develop a special kind of trust, respect, and loyalty for this process. I believe design solutions should be driven by research aimed to produce new knowledge, not just end results.

This concept gives life to ideas nurturing a journey full of empathy, curiosity, risks, failures, and discovery. To fix big problems, we must seek alternatives and think with optimism. Serendipity happens all the time, we just have to have the eyes to see it. This process can reveals itself into meaningful stories or products that can impact countless of people from different cultures.

I’ve narrowed the design journey into four specific steps that I believe will unfold into beautiful & disruptive products.

1. Why

Why are we doing this? What is our beliefs & purpose? What’s the problem?

2. Who

Who are we doing this for? What is the target network?

3. How

What’s the strategy to fix this problem?

4. What

What are the final results?

Flux Club Research Presentation


First, enable the why

Establishing clarity on the purpose of the idea ensures everyone’s on the same page. This is where we aline our beliefs to the approach we want to take. A necessary step to get to the root of the problem we’re trying to solve.

Some designers simply create a glass while others reflect upon the art of drinking. Only then do they develop a drinking glass that really fulfills the desire to drink.

Identify: Beliefs, Problems, Goals, Objectives.

How: Intelligence Gathering, Information Analysis, Concept Ideation, Affinity Diagram, 5 Whys Analysis

People don’t buy what you do, they buy why you do it.”
S. Sinek


Second, who is this product for?

This is when the research phase requires genuine interest in other people and an “empathy-led” process. However, I’ve learned that empathy works both ways: for users, and for my colleagues.

​Accepting I’m not the user in every product I make has led me to understand and observe the needs of people. By studying users in their natural context as well as their behavior, we are able to visualize true human interactions.

How might we help?

Purpose: Identify Networks, Archetypes, User Scenarios, Gather Insights

Methods: Interviews, Psychographics, Cultural Proves, Quantitive & Qualitative Research, Surveys & Questionnaires, Observational &Visual Research

“When in Rome, live as the Romans do; when elsewhere, live as they live elsewhere.”
S. Ambrose


Third, the strategy comes into play

After researching the user and understanding their needs, we can move into the innovation phase. Usually a highly collaborative & agile process. This part of the journey demands audacity and confidence in the unknown. The sketch-book and white board become my canvas to visualize my thoughts & ideas to start building a conceptual framework.

By tapping into trends, data, intuition, and personal experience I begin to iterate. Today, we have tools to rapidly not only create but prototype and validate our ideas.

Purpose: Reflect, Make, Observe, Repeat

Toolkit: Sketchbook, Sketch App, Adobe AI, PS, ID, Invision, Principle

“The way we do anything is the way we do everything.”
M. Beck


Fourth, develop results

The final product should be a reflection of our beliefs. However, this is not where our job stops. Digital products the ability to measure and improve as the user needs change overtime. Maintenance and updates should be made frequently to evolve the product with its users.

IoT, AI,VR, wearables, drones, autonomous vehicles and more are all challenging the way we see the world today and tomorrow. A product today needs to be measured and scaled by adapting to the changing market.

Purpose: Deploy Product, Test, Maintenance, Improve Service, Disrupt Traditions

Methods: Focus Group, Usability Testing, Revisions, Marketing Strategy

“Design is intelligence made visible.​”
A. Wheeler


This process is constantly evolving as I continue to collaborate and learn from creatives in diverse fields. Seeking alternative answers, means that I must be flexible & optimistic. It helps me, my clients and colleagues understand the reasons behind my decisions.

Designers have made an unconscious decision to work 24–7 as we are constantly observing the world around us to find the missing pieces. This process is my personal opinion and I am always looking to learn new methods to improve the quest.