The culture of a startup is really born from how the founder(s) views the world and what they will or won’t sacrifice to grow. A lot of it has to do with their upbringing too. What were they taught by their parents? How straight is their moral compass? What do they believe to be true about competition and winning? What does being a founder mean to them and is it all about the money, or is it about building a legacy that outlasts them? Will they hire someone who is functionally great, but morally bankrupt? Etc.
What We Can Learn From The Mismanagement Of Zenefits