
…d musician friends this summer — and I’m pretty sure my mom would love it too. It’s sweet enough to appeal to the most conservative American palette and unique enough to reward novelty-seekers; it projects an air of European sophistication while tapping into the proud ordinariness of American rosé culture, one which asks us to revel unselfconsciously in the basic pleasures of life. As my friend Ezra Marcus, a 26-year-old writer, described it: “I think [people] want to feel worldly and “continental” without sacrificing immediate pleasure. A sugary cocktail that’s basically a grown-up version of those syrup-and-water “Italian sodas” the…