
A communication plan, on the other hand, deals with the specifics at hand. It is a programme, scheme or arrangement for a very definite purpose. It is concrete in nature and doesn’t allow for deviation. At its most basic, a communication plan is a written account of an intended future course of action, aimed at achieving a specific goal within a predetermined timeframe.
A communication strategy is a solution to move from where you are now to where you want to be — or put another way, it is what you want to happen to achieve a specific end. A strategy is a type of solution that deals with uncertainty. It raises the probability that we will reach our destination in good form, and it does so mostly by creating the conditions that favor success.