Image for post
Image for post

Discover tips to help you find effective approaches to sub-dollar and localized pricing

Authored by Ashnil Dixit, Business Development Manager, Google Play Apps and Games; Guy Charusadhirakul, Head of Games Business Development for Southeast Asia, India, and Australia, Google; and Ad Timmering, Head of Growth Insights, Google.

A growing opportunity in India and Southeast Asia

Mobile games revenue flowing through app stores in India and Southeast Asia is on track to top $10B by 2023 (Newzoo Global Mobile Market Report 2019). This presents an opportunity for developers to expand in these markets, especially as Google Play will account for the majority of this revenue.


Image for post
Image for post

Posted by the Chrome OS team

This article originally appeared on ChromeOS.dev.

While people are spending more time at home than on the go, they’re relying increasingly on personal desktops and laptops to make everyday life easier. Whether they’re video-chatting with friends and family, discovering entertaining apps and games, multitasking at work, or pursuing a passion project, bigger screens and better performance have made all the difference.

This trend was clear from March through June 2020: Chromebook unit sales grew 127% year over year (YOY) while the rest of the U.S. notebook category increased by 40% YOY.1 Laptops have become crucial to people at home who want to use their favorite apps and games, like Star Trek™ Fleet Command and Reigns: Game of Thrones to enjoy action-packed adventure, Calm to manage stress, or Disney+ to keep the whole family entertained. …


Image for post
Image for post

Best practices and localization strategies to reach more users

According to the World Bank, The Middle East and North Africa (MENA) region spans over 16 countries and includes around 400 million people, all with a common culture, media, and language (Arabic). 60% of the population is under the age of 25. The region can be split between affluent and fast-growing markets such as Saudi Arabia and the United Arab Emirates, and countries with a large user base at an early stage of monetization such as Egypt and Iraq.

Let’s take a closer look at 7 key factors that can help your app or game find success in MENA.

1. Launch in popular game and app categories

Games

Consider launching in the region’s top game…


Image for post
Image for post

Posted by: Kacey Fahey, Games Developer Marketing, Google

Join us online or live* at the Google Developer Summits during the Game Developers Conference on March 16 and 17 to learn about the latest tools and updates to build great games, reach more players, and improve discovery of your game.

Google has lots to share with the game development community at the Game Developers Conference (GDC) in March. Check out our plans and sign up to keep up to date with the latest GDC news and announcements from Android, Google Play, Firebase, and more.

For one week, tens of thousands of creators from the gaming community come together at GDC to hear the latest industry innovations and network with peers to enable better gaming experiences for players around the world.

Below is a preview of what to expect from Google, and remember, it’s just the beginning. Don’t forget to sign up for our newsletter as we reveal more leading up to the event, or you can check out our website, Google for Games at GDC. …


Cell phone with Google Play next to productivity icons
Cell phone with Google Play next to productivity icons

Start the new year right with best practices to grow your business, release with confidence, and access valuable insights in the Play Console.

Posted by Linda Bao, Product Marketing Manager for the Google Play Console

Happy New Year! Ready to make 2020 your best year yet? Get off to a strong start with these tips and best practices for making your app or game an even bigger success on Google Play this year.

  1. Resolve to improve your app’s performance and quality

Review your Android vitals dashboard to see how your app is performing on core vitals metrics including crash rate, ANR rate, excessive wakeups, and stuck partial wake locks in the background. The Play Console can even send you an email when we detect a sudden spike in a vital. …


Image for post
Image for post

Posted by Mauricio Vergara & Context Partners

All developers want to engage and retain users. At Google Play, we connect top developers from around the world to explore ideas for sustainable growth — best practices and strategies that keep apps and games growing and thriving.

We teamed up with Duolingo and Context Partners, an insights and engagement agency, to learn more about how a company uses A/B testing to experiment with how to best serve 300 million language-learners — and keep that community growing.

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The app’s pudgy, dynamic feathered mascot shows up in a user’s inbox, weeping — hoping to get them to return to the app. …


Image for post
Image for post

Posted by the Chrome OS team

From releasing our first-ever tablets and detachables to launching Chromebooks in new markets like Japan and Germany, we’ve worked hard to adapt the ecosystem of Chrome OS devices to today’s app users. And as people increasingly use apps on devices with larger screens and versatile form factors, we’ve been able to engage a huge new group of users.

Android powers a growing variety of large-screen devices, from tablets and foldables to Chrome OS laptops. Because Chromebooks specifically run a full version of the Android framework inside a container, most Android apps already run on Chrome OS. …


Image for post
Image for post

Posted by Adi Haddad, Business Development Manager, Google Play

Today, two-thirds of all new Android users come from emerging markets*. If you’re looking for the next wave of growth, you can prepare your app or game for these emerging markets; not as a plan for the future but as a plan for now, because the opportunity is here today. In fact, the installation pattern for apps from Europe, the Middle East and Africa (EMEA) developers already show that three of the four top markets for their apps are the emerging markets of India, Brazil, and Russia*.

But, I can hear you say: users are one thing, revenue is another, do these markets really bring in any money? The truth is, they do. From the top 30 countries by spend for EMEA-based Play developers, 6 are emerging markets*. While this may not sound overly impressive, the significant thing about emerging markets is that they are delivering above 34% year-on-year growth in spend*. …


Posted by the Flutter and Chrome OS teams

Chrome OS is the fast, simple, and secure operating system that powers Chromebooks, including the Google Pixelbook and millions of devices used by consumers and students every day. The latest Flutter release adds support for building beautiful, tailored Chrome OS applications, including rich support for keyboard and mouse, and tooling to ensure that your app runs well on a Chromebook. Furthermore, Chrome OS is a great developer workstation for building general-purpose Flutter apps, thanks to its support for developing and running Flutter apps locally on the same device.

Flutter is a great way to build Chrome OS apps

Since its inception, Flutter has shared many of the same principles as Chrome OS: productive, fast, and beautiful experiences. Flutter allows developers to build beautiful, fast UIs, while also providing a high degree of developer productivity, and a completely open-source engine, framework and tools. In short, it’s the ideal modern toolkit for building multi-platform apps, including apps for Chrome OS. …


Authored by Ben Gable, Partner Developer Advocate

Image for post
Image for post

At this year’s Game Developer Conference, we were thrilled to share how versatile devices have sparked a new evolution in gaming. Thanks to improved mobile hardware capabilities such as 3D displays and higher resolution screens, we’re seeing more and more titles pop up in the Play Store that pull gamers in with immersive graphics and gameplay.

Naturally, these gaming experiences look and play even better on big screens. That means developers can gain access to a massive and fast-growing audience by optimizing their games for different form factors and larger displays.

If you have a game in the Google Play store, it’s probably already running on Chrome OS. Chromebooks run a full version of the Android framework inside a container, so it’s just like running your game on an Android device. But, by making a few more adjustments, developers can optimize their games to look and run their best on large-screen devices, as well as set the foundation for optimal gameplay on foldables. …

Google Play Apps & Games Team

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store