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Google Play Apps & Games Team
Google Play Apps & Games Team

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Published in Google Play Apps & Games

·Feb 7, 2022

Understanding Games that Retain

This blog was co-authored by Robbie Hopkins and Sarah Everitt. In an ever more crowded marketplace, it is an increasing challenge for mobile game developers to engage people and keep them coming back. …

Featured

8 min read

Understanding Games that Retain
Understanding Games that Retain
Featured

8 min read


Published in Google Play Apps & Games

·Mar 25, 2021

Seamless multi-platform app development with Flutter

Discover how Flutter supports creating beautiful experiences on any device. — With its latest release of Flutter 2, Flutter’s goal as a multi-platform UI toolkit is to “fundamentally shift how developers think about building apps, starting not with the platform they’re targeting, but with the experience they want to create” as quoted by Tim Sneath, Product Director of Flutter & Dart…

Flutter

8 min read

Seamless multi-platform app development with Flutter
Seamless multi-platform app development with Flutter
Flutter

8 min read


Published in Google Play Apps & Games

·Mar 17, 2021

Implementing the 4 UX design principles

Explore ways to deliver apps that enhance digital wellbeing through real world examples — part 3 of 3 of our wellbeing series — This article is the final part of a 3 part mini-series on digital wellbeing. The content is authored and contributed to by the Google Digital Wellbeing Team (Kate Lockhart) and the Google P&E Developer Brand Marketing Team (Lily Sheringham). Across the first 2 articles in this wellbeing series, we’ve introduced…

Featured

8 min read

Implementing the 4 UX design principles
Implementing the 4 UX design principles
Featured

8 min read


Published in Google Play Apps & Games

·Mar 12, 2021

UX tips to optimize in-app purchases in games

etermax shows how simple improvements can help drive revenue — The content has been authored and contributed to by the Google Play BD team (Daniel Trócoli and Serena Shih) and the Google Play Tech Consulting team (Ken Liu). Since 2009, etermax’s gaming division has delivered casual mobile games to delight users, achieving over 700M downloads worldwide and more than 150M…

Games

4 min read

UX tips to optimize in-app purchases in games
UX tips to optimize in-app purchases in games
Games

4 min read


Published in Google Play Apps & Games

·Feb 12, 2021

4 UX principles that put people-first

Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2 of 3 of our wellbeing series — This article is part 2 of a 3 part mini-series on digital wellbeing. The content has been authored and contributed to by the Google Digital Wellbeing Team (Kate Lockhart) and the Google P&E Developer Brand Marketing Team (Lily Sheringham). …

Featured

5 min read

4 UX principles that put people-first
4 UX principles that put people-first
Featured

5 min read


Published in Google Play Apps & Games

·Jan 30, 2021

How developers can support user wellbeing

Introducing UX design principles to identify and build for digital wellbeing — This article is part 1 of a 3 part mini-series on digital wellbeing. The content has been authored and contributed to by the Google Digital Wellbeing Team (Kate Lockhart), the Google Material UXR (Michael Gillbert), and the Google P&E Developer Brand Marketing Team (Lily Sheringham). …

Featured

5 min read

How developers can support user wellbeing
How developers can support user wellbeing
Featured

5 min read


Published in Google Play Apps & Games

·Sep 2, 2020

Best practices to expand your payer base in India and Southeast Asia

Discover tips to help you find effective approaches to sub-dollar and localized pricing — Authored by Ashnil Dixit, Business Development Manager, Google Play Apps and Games; Guy Charusadhirakul, Head of Games Business Development for Southeast Asia, India, and Australia, Google; and Ad Timmering, Head of Growth Insights, Google. A growing opportunity in India and Southeast Asia Mobile games revenue flowing through app stores in…

Featured

11 min read

Best practices to expand your payer base in India and Southeast Asia
Best practices to expand your payer base in India and Southeast Asia
Featured

11 min read


Published in Google Play Apps & Games

·Aug 12, 2020

ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS

Posted by the Chrome OS team This article originally appeared on ChromeOS.dev. While people are spending more time at home than on the go, they’re relying increasingly on personal desktops and laptops to make everyday life easier. …

Chrome OS

5 min read

ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS
ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS
Chrome OS

5 min read


Published in Google Play Apps & Games

·Feb 10, 2020

Find success for apps and games in the Middle East and North Africa

Best practices and localization strategies to reach more users — According to the World Bank, The Middle East and North Africa (MENA) region spans over 16 countries and includes around 400 million people, all with a common culture, media, and language (Arabic). 60% of the population is under the age of 25. …

Google Play

7 min read

Find success for apps and games in the Middle East and North Africa
Find success for apps and games in the Middle East and North Africa
Google Play

7 min read


Jan 27, 2020

Get ready for the Game Developers Conference

Posted by: Kacey Fahey, Games Developer Marketing, Google Join us online or live* at the Google Developer Summits during the Game Developers Conference on March 16 and 17 to learn about the latest tools and updates to build great games, reach more players, and improve discovery of your game. Google has lots to share with the game development community at the Game Developers Conference (GDC) in March. …

Google For Games

2 min read

Get ready for the Game Developers Conference
Get ready for the Game Developers Conference
Google For Games

2 min read

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