Well said, Michael. Great stuff. And it’s nice to see storytelling come further into the fore of personal and organizational development.
As we often say to leaders and entrepreneurs, what will the world look like once you’ve integrated your purpose into it? Or, what is the world you’d actually like to create?
It’s an interesting transgression. Here’s an example (sanitized from an actual case study):
“We make software systems…”
“We help people communicate better…”
“We help form sustained communities around better communication…”
“We enable new economic models through advanced community interactions…”
“We provide critical tools for people to create the next, abundant economy…”
… And so on. The mission statement itself evolves, as purpose becomes more clear, and operations adapt to what people see, particularly from the impacts of their creations.