This is how Betalist got us funded.

A few weeks back our startup , Brevity, got featured at Betalist. For those who don’t know about Betalist, it’s a great site to acquire pre-launch users. All you need is a great idea, the ability to articulate it in simple words and , obviously, a neat, dashing landing page where users can sign up for your product.

If you ever get featured on Betalist, they ask you to share your story about how Betalist helped your startup as a token of appreciation for the site. I received the same email and today I am writing this post because I have a story to share.

For the past 8 months or so, I have been working on a news app that provides news in a radically different manner. Unfortunately , I felt into the trap of making it “perfect” enough before launching it to the public. The result- despite creating 5–6 completely different versions of the app, I haven’t been able to launch it even now.

On the other hand, Brevity was never intended to be a startup. More of a fun, side project. How much did I spend on introducing it to the world? 1 day. Yes, in a day, I created the website, logo, graphics , description and submitted it to Betalist and……forgot about it.

When the last time I checked how many people have signed up, it was in the late 30s. Few months later, I checked my list again, and it had reached up to 400 people approx. I refreshed the page again, it was definitely not a bug. I knew that Brevity might have received some mention somewhere resulting into these many new users without a single second of effort from my side I googled, and there we were, featured on Betalist. People were talking about us on twitter, someone had made our profile page on Crunchbase, all, without my knowledge.

But where did the funding come from?

To be honest, the funding is small,not even to be qualified as seed investment. The amount is equivalent to what a media / publishing project would raise on a crowdfunding site. But it’s enough to carry forward Brevity in a more polished and formal manner. I am incubated at an amazing incubator and trying to raise funding for my news app, but it’s hard to raise funding for a product not yet launched. Thanks to Betalist and hundreds of amazing users, we have finally raised some money for Brevity and are working hard to turn into something amazing.

Thank you Betalist. sends you summarized insights from non-fiction articles, videos and books (tech, entrepreneurship, marketing, creativity, psychology and more) from the best publications and thought leaders. Save time and be more productive. Learn just the useful stuff. Sign up today.
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