(This case study is a part of my upcoming UX portfolio. Any comments and constructive criticism are more than welcome!)

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One of my long term clients was a company whose product was based around a unique method of learning foreign languages.

Their service is complex, and it’s offered primarily through their website, with a limited number of features also available through companion iOS and Android apps.

The company is well known in its niche and was being used by almost a million members at the time of this project.

Over the years, I became responsible for every visual aspect of…


(This case study is a part of my upcoming UX portfolio. Any comments and constructive criticism are more than welcome!)

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Peter Hershey | Unsplash

This story happens half way around the world, in the city of Belgrade, Serbia. At the time I was still pursuing psychology full time, and design was just something I did on the side.

I still remember thinking: “I never shy away from a challenge”, as I proudly presented the idea to my mentor. …


(This case study is a part of my upcoming UX portfolio. Any comments and constructive criticism are more than welcome!)

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Over the years, I had the chance to collaborate with a number of personal trainers (PTs), who hired my design agency to build a website for their business. Although the projects varied in complexity and breadth, there was an interesting commonality between them.

Most of the trainers who came to us tried to build a website by themselves (or considered it), but were either dissatisfied with the results, or found the process too cumbersome to attempt.

This is what got…

Goran Licanin

UX Designer, with background in psychology. Passionate about design, understanding the human mind and learning. Always looking on the bright side of things.

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