Are You Ready for Food Created by an AI? — NotCo Is Now Making Its AI Available To Food Companies
Imagine your favorite food -a juicy burger, a tasty snack, or that creamy ice cream you love so much. Now imagine an AI taking that piece of food you love and replicating it by using plant-based foods only. We’re talking about getting the same taste, same aroma, and same texture, but using ingredients that you never thought could be combined before.
Sounds crazy? That’s exactly what NotCo has been doing these last few years. Even in markets like Brazil and Argentina, where consumers are quite traditional and demanding taste-wise, the company has increasingly been gaining market size. Now NotCo is embarking on a new journey: it’s sharing its AI technology with other food companies through a new platform -Giuseppe- that contains a database with the sensory information needed to create new foods.
Take NotCo Chicken for example. Giuseppe helped identify oils and extracts taken from tomatoes, strawberries, and peaches to create complex flavors that taste like actual chicken.
This certainly is a game-changer for the food industry. It opens the game for food companies that want to enter the plant-based market, making the whole product development process easier than ever -and also faster. As NotCo’s AI takes on new inputs, it’ll learn and get more efficient, decreasing the time needed to make new food creations.
We’re facing a new world in which AI technology, machine learning, and data science in general are pushing changes in how we work, have fun, or even eat. These changes can sometimes feel uncommon, even unnatural to how we’re used to living. However, I believe that even though new tech like NotCo’s AI does bring new questions, it would certainly allow us to do what we love the most: keep eating our favorite foods while also taking care of our planet.
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