Gorka5 steps to create a brand driven by purposeWhen all navigational instruments fail, the polar star or north star is the guide that all captains appeal to regain their bearings…Oct 6, 2020Oct 6, 2020
GorkaThe new settlers of positioningMy apologies in advance to the Native American people, for the metaphor I am about to use to illustrate today’s unique opportunity for…Sep 18, 2020Sep 18, 2020
GorkaWhy most Startups fail before the third year?Around 90% of startups that start activity do not exceed the 3-year threshold. And those that overcome it change their business model up…Sep 15, 2020Sep 15, 2020
GorkaSMEs, purpose and resilienceDiscovering and embracing why we do things is tremendously beneficial, regardless of the size of our organization. In the case of SMEs, it…Aug 20, 2020Aug 20, 2020
GorkaWhy Why?Legend says that a professor from the philosophy faculty in my hometown asked as a sole question for the final exam the following one: Why?Aug 14, 2020Aug 14, 2020
GorkaAdapt to change and technologyTimes change for everyone and being open to new challenges is a more serious responsibility in older people. Learn how other people in…Aug 13, 2020Aug 13, 2020
GorkaLeader LonelinessThey say that those who hold positions of high responsibility feel lonely, perhaps because they believe that those who approach them have…Aug 4, 2020Aug 4, 2020
GorkaRecovering from the stormWhoever has sailed long enough knows that the wind does not always blow in the same direction, it is also the most experienced sailors who…Aug 4, 2020Aug 4, 2020
GorkaPay peanuts and you will get monkeys… or not even?The business world, like any other organizational system, resembles in many ways how animals group together and interact. In the following…Aug 4, 2020Aug 4, 2020
