Snapchat’s getting real (time). What say you, Twitter?

I didn’t see it, but yesterday there was a ‘Je Suis Charlie’ Our Story on Snapchat.

Interesting, because Snapchat has typically stuck with planned, calendar, entertainment-focused events for the Our Story feature — & Twitter has been the place for these real-time moments.

That said, with Snapchat becoming the default camera app for more & more people every day, it’s not surprising to see them enter the real-time space.

Coincidentally, Twitter is set to introduce their video product in a few weeks. Users will be able to shoot, edit, & post video content natively through the platform.

You’d think that as a public forum where content is permanent, Twitter would have an advantage over Snapchat. The user behavior is already there, for people to use the platform to share real-time events. Video should be welcomed.

It will be exciting (at least for geeks like me) to see how Twitter defends themselves here. One look at their blog & it’s easy to see how much they care about events & moments. Will they simply let Snapchat join in? Will they introduce an ‘Our Story’-like feature? (Although #hashtags are kind of similar as-is, right? A collection of content around a given topic?)

Do they even feel threatened?

For me, they can co-exist. They serve different purposes, they are different tools in the… tool belt. What I’m really curious about is, which one will people reach for first?