Applying Cass Sunstein’s NUDGE to the field of information design

The placement of the Facebook, Twitter, or other SHARE icons near a title prompts us to share an article before we even know its content. If the same icons were placed at the end, would our sharing behavior change? One important difference is that we would read or at least scan the content, make a judgment about its value or relevance, and only then decide to share it by selecting the right channel (since each one is associated with a different set of friends, followers or audiences). A small modification in the information design can NUDGE us into more intelligent sharing behaviors.