Senior Art Director for the travel industry. My goal is to bring beauty back to web. Design, food, chocolate and tennis! Living in the Black Sea.
A user interface is like a joke. If you have to explain it, it’s not that good. Source: Startup Vitamins
The principle of good gestalt says that we prefer things that are simple, clean, and ordered. Hence, flat design.
The power of design patterns is that they reduce memory load through instant recognition.