Understanding Priority Pricing
When many people are trying to request a ride at the same time, and/or when number of drivers available around your location is low, priority pricing kicks in to ensure that you can request and receive the quick and convenient pickup you rely on.
A variety of circumstances cause priority pricing to come into effect and fares to hike. For example, heavy rain, local sports events, and holidays can contribute to a temporary increase in demand for rides that requires priority pricing.
Priority pricing has 2 main effects. Some riders may choose to wait a few minutes or take another form of transportation, causing demand in the area to decrease. Drivers encouraged by priority fares will head to areas where rides are needed most. Once demand for rides returns to normal levels, priority pricing ends.
TukTuk applies priority pricing in two types -
- Addition (+)
- Multiplication (x)
In Addition, a flat priority is included in your total bill, while in Multiplication, priority multiplier is applied to your base, time and distance fare. Please note that cancellation fees, tolls, and per-trip surcharges are not subject to priority pricing.
Fare estimates include any current priority pricing in your area. Your app also notifies you when priority pricing is in effect. In order to request a ride, you’ll need to agree to the current priority pricing, which displays on your screen as a whole number and decimal. If the priority pricing is high, you’ll be asked to type it to confirm that you accept.
Here’s an example of how a fare would be charged on a Rs.60 (INR) trip -
With a priority pricing of 1.5x multiplication:
Rs.15 base
Rs.20 distance
Rs.15 time
SUBTOTAL: Rs.50
Priority multiplier of 1.5x = Rs.25
Toll: Rs.10
TOTAL: Rs.85 (Rs.50 + Rs.25 + Rs.10 toll)
With a priority pricing of flat Rs.15 addition:
Rs.15 base
Rs.20 distance
Rs.15 time
SUBTOTAL: Rs.50
Priority addition of Rs.15 = Rs.15
Toll: Rs.10
TOTAL: Rs.75 (Rs.50 + Rs.15 + Rs.10 toll)
