Gourav ChindlurGoogle Topics API and why Contextual targeting will be king again!Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to…Jun 7, 2022Jun 7, 2022
Gourav ChindlurWhat is First-party data?It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the…Jun 7, 2022Jun 7, 2022
Gourav ChindlurHow to create a best-in-class monetization analytics setup?Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize…May 12, 2020May 12, 2020
Gourav ChindlurWhat’s your strategy for growing your direct ad revenues as we enter a new cookie-free era in 2020?As we begin 2020, I wanted to share some major industry trends that are going to impact everybody in ad-tech significantly going forwards…Jan 2, 2020Jan 2, 2020
Gourav ChindlurGoogle Ad Manager Unified Pricing Rules & Google Ad Exchange First Price Auctions — DemystifiedGoogle recently announced that they would move Google Ad Exchange auctions to first price from their current method of second price…Jul 2, 2019Jul 2, 2019