Gourav Chindlur – Medium

Gourav Chindlur

Gourav Chindlur

Google Topics API and why Contextual targeting will be king again!

Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to…

Jun 7, 2022

Jun 7, 2022

Gourav Chindlur

What is First-party data?

It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the…

Jun 7, 2022

Jun 7, 2022

Gourav Chindlur

How to create a best-in-class monetization analytics setup?

Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize…

May 12, 2020

May 12, 2020

Gourav Chindlur

What’s your strategy for growing your direct ad revenues as we enter a new cookie-free era in 2020?

As we begin 2020, I wanted to share some major industry trends that are going to impact everybody in ad-tech significantly going forwards…

Jan 2, 2020

Jan 2, 2020

Gourav Chindlur

Google Ad Manager Unified Pricing Rules & Google Ad Exchange First Price Auctions — Demystified

Google recently announced that they would move Google Ad Exchange auctions to first price from their current method of second price…

Jul 2, 2019

Google Ad Manager Unified Pricing Rules & Google Ad Exchange First Price Auctions — Demystified

Jul 2, 2019

Gourav Chindlur

Gourav Chindlur

Founder@Tercept (Unified Analytics & Optimization for Digital Publishers & Marketers); Previously, CoFounder@Vizury (Personalized marketing & advertising tech)

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