Unveiling Reliance 4G JioPhone

The Reliance 4G JioPhone will be the new rave in country from today. Just like the AT&T and Verizon of U.S, Reliance have made the strategic move in India.

The whole unveiling event was so much Indianized though they tried their best to perform like Steve Jobs. The audience consisted mainly of Uncles and Aunties along with few 30+ people here and there.

Akash Ambani, Isha Ambani and Kiran Thomas unveiled the features of the phone, to the whole world. The features are all present in almost all decent smartphones that are currently available in the market. But, the part that this phone comes free with a deposit of 1500 rupees, may attract the whole Indians. Cos, we just love getting free stuff, don't we?

The feature where Akash Ambani talked about the various language service available on the phone got a lot of crowd cheers. He added a small Hindi dialogue “ Bhasha Anek, Bharat Ek” and that got the crowd exulting.

Other Indianized marketing attempt involves where our real hero Prime Minister Narendra Modi and the Indian reel hero Bahubali makes a cameo in the presentation.

The whole attempt was clever and this will create a revolution. All those uncles, aunties, rich, poor,young and old will now have a phone and most probably JioPhone. The penetration is expected to get deep into the rurals. The only concern now remains about the availability of 4G network throughout India.

For Reliance anyway,

Marketing = 1

Operations= Let us wait and watch

Here’s the link to the event:

https://www.facebook.com/EconomicTimes/videos/10154690952017694/

)
Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade