Importance of Off-Page Optimization in SEO

Search Engine Optimization

SEO(Search Engine Optimization) is the way of optimising our web page based on particular keyword to rank our site in top results of SERP. Search Engine Optimisation is mainly classified into two types as On-Page Optimisation and Off-Page Optimisation.

On-Page Optimization

On-Page Optimisation refers to the activities which take place during the development of Website for better ranking. It depends on the website developer or the administrator.

It is important to know the Importance of On-Page Optimisation in SEO

Off-Page Optimization

Off-Page Optimisation refers to the activities of the user, it won’t depend on website developer or administrator, but the Off-Page Optimisation will depend on the On-Page Optimisation.

Importance of Off-page optimization

Proper On-Page optimization is enough to rank our website in top search results. Then why we need Off-page Optimization? is a great question for most of us. Your site may have proper On-Page optimization with really good quality of content in it, but when competitor comes into the picture then comparison between the two webpage will be done.

For example: If one person is ready to give you some services, you will not think about other things. But if two persons were ready to provide you the same services, then you will compare both of them and you will be selecting the person who has more value and which person will be beneficial to you.

Likewise off-page optimization will helps you to increase the external links to your site through some important off-page factors. It also helps in driving traffic to your website along with which the domain authority and pagerank will also get increased.

Decisive Off-page optimisation factors were

  • Link Building
    It is one of the effective Off-Page approaches which helps to rank our website at the top of SERP(Search Engine Result Page) among our competitors. There are various types of Link Building
    => Internal Linking
    It is the way of providing one or more links to another web page within our website. The Text for which the link will be provided is called Anchor Text. The anchor text is recommended to be a keyword of the destination page which helps to make the Google bot understand that the content is related to that anchor text. Using keyword as an anchor text will be applicable for both internal and external links.
    => External Linking
    It is the way of providing one or more links to another web page belongs to the different website. The External links from our site won’t affect much of our ranking but getting a link from other websites to our website will influence more in ranking and also it will help in increasing the page authority.

In links, it is classified into two types such as No-Follow links and Do-Follow links. One allows the bot to follow the links but another link won’t allow the bots to follow which is explained below.

  • Do-Follow Link
    It is a text with a link and there will not be any attribute mentioned like “rel = ” in its html tag. By default, all the hyperlinks will be considered as the do-follow links. So like No-follow, here it is not required to mention it.Search Engine Bots and human can follow those Do-Follow links.
Example : <a href=”https://www.infozub.com/”>Infozub</a>.
  • No-Follow Link
    No-Follow Link is also a link but it will contains a attribute “rel” which will be mentioned as nofollow. Human can follow this No-follow links but Search Engine Bots can’t follow this No-follow Links. But still the Number of No-follow links will helps to increase the page rank of the webpage.
Example:<a href=”https://www.infozub.com/” rel=”nofollow”>Infozub</a>
  • Social Media Marketing
    Social Media is one part of the Off-page Optimization. It helps to drive large volume of traffic to our site, which helps to reach our content to the people by making it visible in their feeds.
  • Social Bookmarking
    Social Bookmarking is not a popular way of submitting the website. But it is good method to get traffic to our website. Some famous bookmarking sites which also generate quality backlinks were Pinterest, stumble upon, bibsonomy and so on.
Written by 
Gowdham.S, SEO Analyst, Infozub.