Search Engine Optimization and Search Engine Marketing

About SEO and SEM.

Main Difference between SEO and SEM

SEO is ranking the website in an organic manner through optimising the web page. SEM is ranking either through SEO or Paid Advertisement. SEO and SEM are done based on the keywords. SEO and SEM were not same, but SEO comes under SEM as a way of showing our web page to the users. SEM is one of the methods of Internet Marketing. Various other Internet Marketing Strategies were Social Media Marketing, Content Marketing, Email Marketing and Brand Marketing.


What is SEO?

SEO (or) Search Engine Optimisation is the way of optimising our website’s content to rank our website and to get organic visitors through the search engine. People will search in SERP(Search Engine Result Page) and will enter into the website which ranks in top search results. It is the process of ranking our site organically in search engine results.
SEO is consists of two main components. They are

  • On-Page SEO
    On-Page SEO is mainly based on the website and its contents. Optimising the website and substance in it more relevant before Off-Page Optimisation. This is purely based on our side. Proper and Attractive On-Page will convert our visitors into clients.
  • Off-Page SEO
    Off-Page SEO depends on the users (or) Referrals produced by the users and so on. Proper On-Page Optimisation will help for better Off-Page Result.

What is SEM?

SEM (or) Search Engine Marketing is the way of ranking our website for top queries either through SEO or paid advertisements. Some of the ad methods are pay-per-click (PPC), cost-per-click(CPC), Paid Search Ads and Paid Search Advertising. These ads will be shown in the Search Engine Result Page and which will increase the visibility of our website over the web. Instead of trying or optimising the website to rank higher, we can rank our website through paid advertisement. One of the best ad platforms for PPC is Google Adwords where you will pay only for the click in your ads.

When people search for a query in Search Engine, then they mostly will click and move into the top results or ads. Most of them won’t see whether it is ads or the website ranking. Once the people click on the targeted advertisements or ranked web page, then they were most likely to get converted. Mostly the people who need the service or product alone will search for it.

Where to find the Best SEM and SEO Services?

Choosing the best company will increase your Business growth, and it plays a significant role in your business. If your business depends on your website, then it’s more important to rank your site for top search queries based on your business. Get service from the Best SEO Company and Best SEM Services Company to rank your website in top search results of SERP and convert your visitors into your Client.

Written by 
Gowdham.S, SEO Analyst, Infozub.