Our newest hire is a bot — will it pan out?
Here at Smooch, we’re all about humanizing the relationship between people, businesses and technology.
We’ve taken a good, hard look at our product experience to make sure that we were living up this purpose. In particular we looked at our onboarding flow and realized that in many cases it could leave a new user scratching their heads.
That’s why we’ve just launched an experiment — ‘conversational onboarding’. Here’s what it looks like.
When you sign up to Smooch, you’re now introduced to SmoochBot. Our friendly assistant walks you through setting up your account so you can start messaging and experiencing our product as easily as possible.
We built SmoochBot and this entirely new onboarding experience using our REST API and our open-source web messaging client. This means that you can build an experience just like this in your own product, across any platform we support (iOS, Android, Web, SMS) and synchronize it across all the integrations you’re using with Smooch today.
Isn’t that awesome?
Despite all this, the new on-boarding flow has us wondering just what will happen when new users start experiencing it. Is conversation a better way for new Smooch users to be welcomed to our platform? What will customers say to SmoochBot? What will we learn from all this? Will this help improve our funnel completion rates? Will we have to fire SmoochBot [gasp]?