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Please Can We Not Try to Rationalize Emoji 😬
Emoji ambiguity is a feature, not a bug
This week a study appeared on the scene suggesting an earth-shattering, truly groundbreaking notion: Emoji “may be open to interpretation.”
And then the headlines. “We Really Don’t Know What We’re Saying When We Use Emoji,” a normally level-headed Quartz proclaimed. “That Emoji Does Not Mean What You Think It Means,” Gizmodo declared. “If Emoji Are the Future of Communication Then We’re Screwed,” New York Magazine cried, obviously not trying to get anyone to click on its headline.
Normally I might be tempted to blame journalists for sensationalizing academic research, but in this instance, I think the fault actually lies with the research. In their study, Hannah Miller, Jacob Thebault-Spieker and colleagues from the University of Minnesota took a bunch of smiley face emoji out of context, asked a bunch of people what they meant, and were apparently dismayed to find that, 25% of the time, people didn’t even agree on whether a particular emoji was positive or negative. “Overall,” the authors…
