Why the Facebook Experiment is Lousy Social Science

Facebook is grappling with its impact on our social and emotional lives — and that’s a good thing. But it has to get the research right. Why Facebook did the experiment, and how to make it better.

Galen Panger
38 min readAug 28, 2014

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Photo credit: Thomas Hawk

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Galen Panger

Social media researcher. Founding Director @CTSPBerkeley, PhD @Berkeley ’17, @Stanford ’07. Multidisciplinarity is a way of life.