I do not want to use your product

We rely on multitudes of tools and various products to help us live our lives. However, it is easy to forget that it is not the tools that matter, but the result and outcome of using them.

What is the difference between these two sentences:

I want to wash clothes.


I want clean clothes.

Using the product

Let’s chop stuff up.

You all know this game. It was designed by Game Designer:

Our beloved Super Mario. © Nintendo

And this is how Super Mario would look like if it was designed by a Product Designer (or any problem-solving Designer):

Jump. Done.

The future of washing machines

I want results.

Director of UX design at SAP Dublin, Ireland. @gpeuc

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store