I do not want to use your product

What is the difference between these two sentences:

I want to wash clothes.

vs.

I want clean clothes.

Using the product

Let’s chop stuff up.

You all know this game. It was designed by Game Designer:

Our beloved Super Mario. © Nintendo

And this is how Super Mario would look like if it was designed by a Product Designer (or any problem-solving Designer):

Jump. Done.

The future of washing machines

I want results.

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Director of UX design at SAP Dublin, Ireland. @gpeuc

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Goran Peuc

Goran Peuc

Director of UX design at SAP Dublin, Ireland. @gpeuc

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