What Is The Difference Between On-Page And Off-Page SEO?
Promoting a website in general is something that any business seeking growth nowadays needs to master for best results.
Search Engine Optimization, or SEO, tactics refer to the methods used to boost your website’s search engine ranking for popular and relevant keywords and phrases for maximum exposure. There are two forms of SEO: On-Page and Off-Page.
What is On-Page SEO?
On-Page SEO is the SEO on your actual page or blog. One of the most popular ways that search
engines worldwide tend to rank websites is by looking for the prominence and frequency of certain keywords and phrases on various facets of your site, and assigning an appropriate degree of weight accordingly. More weight is given to keywords and phrases that are used in prominent places such as headings, page titles, domain names, and images.
Make sure that you employ the words and phrases that are most important to your site in these places
wherever possible and practical for best results. However, be very careful as to not stuff your page with keywords. Keyword stuffing is an absolute no-no.
Always ensure that your chosen keywords and phrases are frequently searched by others before
incorporating them into your site copy. Search the Internet and see what phrases and words are the most popular. You want these words to be completely relevant to the products and services you are offering. Whenever there’s a solid opportunity to use one of your keywords in a natural sounding fashion on your site, seize the opportunity for maximum results.
What is Off-Page SEO?
Off-Page SEO is the use of keywords off your site. Search engines use mentions of your site business name and keywords used on other places across the web in order to determine your ranking in their results. Great ways to optimize your off-page SEO value on your own include setting up social media accounts on popular sites like Facebook, Twitter, LinkedIn and Google+ so that interested parties can follow you and share your posts. As with on-page SEO tactics, always make sure that you keep your preferred keywords and phrases in mind when you update your social media accounts.
Whenever you can use these terms in a way that sounds normal and natural on these popular third party sites, you can help to boost your SEO value by quite a bit over time. See to it that your social media profile descriptions and “about” summaries you use are laced with keywords when appropriate.
Always make your social media updates as helpful, interesting, and relevant to the consumer as possible. Feel free to engage your followers in polite conversation if a question is asked. This is a great way to build both a loyal customer following, and a high SEO ranking to boot!
Asyou can see, On-Page and Off-Page are both vital to the success of your website or blog in their own right. Use keywords appropriately and accordingly on your own site as well as social media networds for the maximum results.