Nothing is worse than putting your blood, sweat and tears into planning an awesome event only to have no one show up! Thankfully, there are a few extra steps you can take to drive footfall to your next event — and have the robust turnout you deserve.
The period leading up to the event is almost as — if not more — important than the event itself. You need a marketing campaign to promote the event.
61% of marketers say social media is their most cost-effective channel for promoting events so that’s a good place to start.
You can create an event on any Facebook page you have, and it’s free. You can do it yourself, or hire one of the many partners like Eventbrite or Ticketmaster to help. Once you’re up and running you can start promoting with an ad campaign. …
Employee satisfaction plays a large part in the company’s overall productivity rates. After all, happy employees are productive employees.
How do you help your employees stay motivated, goal-oriented and boost the workplace morale?
Here are 10 ways to make sure they stay happy and healthy at work!
Work schedule flexibility matters. Scrapping the usual 9 to 5 and allowing your employees to vary their work times is one way to be more flexible. Empower your staff with a level of autonomy to design their own schedules and achieve a work-life balance that suits their lifestyles.
But flexibility doesn’t only pertain to working hours. It also involves rethinking how work is done, and by whom. …
If time is money (and it is), then wasted time is wasted money. And as a business owner, this doesn’t just hold for your time, but your employees too. If your employees are wasting time, they are wasting money — your business’ money. Worse, you probably don’t even realise how much time and money you are throwing away.
We’re not talking about the kind of time-wasting activities most people associate with employees, such as social media, mobile games, and pointless web browsing. You already know about those. We’re talking about explicit work-related activities that you don’t even know are costing you and your business money. …
Have you heard the saying, ‘what got you here won’t get you there’?
It’s admittedly a little cliché. But its message holds a powerful truth that business owners should take to heart, particularly as they scale: as your business expands, the systems and processes that might have gotten you here today, will not suffice to grow your company 2x, 3x, or greater.
Want your business to double or triple? OF COURSE YOU DO! But hopefully you’re planning for systems and processes now, because that’s something many SMEs often realise too late. The result? …
Forget satisfying or even pleasing your guests. In these days of instant gratification, if you aren’t “delighting” your customers, you aren’t in the game.
Writer Avi Liran recommends that you think of every customer as wearing a shirt that says “Delight Me.”
According to Avi, by treating people with a little warmth and kindness, you not only affirm their humanity, you trigger the release of Oxycontin — the love hormone — in their brains. This makes them feel happier and even want to delight you back.
Delighting customers can be difficult, especially in the hospitality & events industry, but it can be done with the right partnerships. …
Everyone has probably heard of Marie Kondo (and the KonMari method) by now. In the past year, she has become a household name with her catchphrase “Does it spark joy?”. Going by her wisdom, if something no longer has any value in your life, it is time to let go of it.
In fact, businesses could learn a thing or two from her about tidying up their operations.
Here are 5 ways to Marie Kondo your business for a productivity boost.
The most straightforward way to Marie Kondo your business is to tidy up the office space.
Studies have demonstrated that our physical environment has a significant effect on the way that we work, think and behave. When the environment is in a mess, so are we. …
When pop star Taylor Swift accused rapper Kanye West of dissing her in his song “Famous”, Kanye’s wife Kim Kardashian wasn’t having it. She posted a video of Kanye clearing the song with Taylor on her Snapchat and the internet raved that, “she got receipts”.
As satisfying as that must have been for Kim and Kanye, the rest of us seldom have such a good experience. Especially when we are pasting our faded receipts to sheets of A4 hoping to be reimbursed for our travel expenses. Or worse, if we’re the admins tasked with reconciling and processing the claims.
Dealing with expense reports is no one’s idea of a good time, but we can all appreciate that it has to be done. It’s only fair that a company knows what they are paying for. …