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Nothing is worse than putting your blood, sweat and tears into planning an awesome event only to have no one show up! Thankfully, there are a few extra steps you can take to drive footfall to your next event — and have the robust turnout you deserve.

Create a buzz — promote, promote, promote

The period leading up to the event is almost as — if not more — important than the event itself. You need a marketing campaign to promote the event.

61% of marketers say social media is their most cost-effective channel for promoting events so that’s a good place to start.

You can create an event on any Facebook page you have, and it’s free. You can do it yourself, or hire one of the many partners like Eventbrite or Ticketmaster to help. Once you’re up and running you can start promoting with an ad campaign. …

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