Service and Experience Designer at Digital Income, NUS Industrial Design Graduate.
Without a good question, all the data in the world is as useful as a random page of Google results and no query. No one is that lucky. Staring at data until patterns emerge is just another—popular—way to set money on fire. Many well-meaning teams make a regular habit of talking to their customers and then don’t know exactly what to do with what they’ve found, except argue about it, or build features based on anecdotal requests. A good question is a tool that grows more valuable with use. A good question can help protect collaboration from a dominant personality.
…ta in the world is as useful as a random page of Google results and no query. No one is that lucky. Staring at data until patterns emerge is just another—popular—way to set money on fire. Many well-meaning teams make a regular habit of talking to their customers and then don’t know exa…