Telling a Story with User Behavior Data

Learning on the job

Step 1: Theorize

  • What behaviors do we want our users to do?
  • Why are those behaviors important?
  • What other behaviors could users opt for instead?

Steps 2 and 3: Segment and enrich the data

How’d we do?

  • Rewriting the issue content into quick snippets that would be easier to skim
  • Adding new issues for the common topics assigned to “Other” form submissions
  • Adding more (and more relevant) suggested documentation links for each issue
  • Redesigning issue selection with search

Conclusion

--

--

--

Knowledge Manager and UX Analyst @ Braintree

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Top 10 Summer Fonts for Logo Design

Good UI/UX Design

Happy to Help: How We Design for Customer Support

Hello Product Design 👋

Why are ground-floor apartments cheaper? | Live With Plum

ID Card Printer Suppliers in Collafirth #ID #Cards #Machine #Printers #Collafirth https://t.co/C9x9k

Design Matters ‘17

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Grace Greenwood

Grace Greenwood

Knowledge Manager and UX Analyst @ Braintree

More from Medium

Data Analysis for Designers: Let’s Cook Data!

Building and Sharing Customer Insights

Define phase-synthesize the user research data.

Meet the Community! Alexandra Khoo – data analytics strategist