The unconventional lessons of starting a side hustle — and scaling it by 10x through COVID-19

Last September, I started SKIN.TO, a Toronto-based e-commerce Asian skincare business. This blog article will take you through the unexpected learnings I encountered throughout the process, and hope that it’ll encourage those considering pursuing a passion, starting a business, or trying something new as we weather through the current pandemic.

SKIN.TO uses Instagram as its main sales and content platform