Grace LauWhy B2B SaaS Marketers Need to Be Familiar with Basic Journalistic PracticesEvery tech company has a blog.6 min read·Apr 18, 2019----
Grace LauHow to Use Asana to Manage a (Crazy) Content CalendarWhen your company’s blog is pushing out five posts a day every day for eight weeks, you’re not just managing the work of 15–20 writers.5 min read·Apr 1, 2019--1--1
Grace LauLessons Learned from Editing B2B SaaS ContentEditing other writers’ writing is one of the hardest things to do. It’s hard to do right, and it’s hard to do in a way that is conducive…5 min read·Mar 7, 2019--1--1
Grace LauLessons Learned from Hiring Freelance WritersFor most of my career in advertising/marketing, I did all of my own writing. (I mean, I’m a “copywriter,” after all.)5 min read·Feb 22, 2019--2--2
Grace LauOn Language: How the Toronto Star Influences Perception with a Crappy Reader PollLet’s look at how newspapers and popular mainstream media in North America try to skew your perception and the way you read.3 min read·Jul 12, 2018----
Grace LauThat Google Memo: It’s not about science. It’s about what you do with science.I wasn’t going to give any more airtime to that memo because it feels like beating a dead horse by this point, but seeing things on…5 min read·Sep 10, 2017----