Grace LauWhy B2B SaaS Marketers Need to Be Familiar with Basic Journalistic PracticesEvery tech company has a blog.Apr 18, 2019Apr 18, 2019
Grace LauHow to Use Asana to Manage a (Crazy) Content CalendarWhen your company’s blog is pushing out five posts a day every day for eight weeks, you’re not just managing the work of 15–20 writers.Apr 1, 20191Apr 1, 20191
Grace LauLessons Learned from Editing B2B SaaS ContentEditing other writers’ writing is one of the hardest things to do. It’s hard to do right, and it’s hard to do in a way that is conducive…Mar 7, 20191Mar 7, 20191
Grace LauLessons Learned from Hiring Freelance WritersFor most of my career in advertising/marketing, I did all of my own writing. (I mean, I’m a “copywriter,” after all.)Feb 22, 20192Feb 22, 20192
Grace LauOn Language: How the Toronto Star Influences Perception with a Crappy Reader PollLet’s look at how newspapers and popular mainstream media in North America try to skew your perception and the way you read.Jul 12, 2018Jul 12, 2018
Grace LauThat Google Memo: It’s not about science. It’s about what you do with science.I wasn’t going to give any more airtime to that memo because it feels like beating a dead horse by this point, but seeing things on…Sep 10, 2017Sep 10, 2017