How to Use Banner Printing to Advertise Successfully

Personalised, printed banners are a brilliant way to get a message across, or to advertise a company or service. It’s difficult not to notice them, especially when they’re bedecked in bright colours and the right font. Banners can be big or small, long or short, and can be posted anywhere. The ideal place for a banner is somewhere where lots of people will see it — ideally the middle of a town or perhaps a busy shopping centre. In this way, lots of different, potential clientele will be able to see it, which will optimize the chances of receiving returns from it.

When producing a banner, it is important to put forward a message in the right way — so that it is easy to understand and aimed at the right people. Make the main body of the message large, and the most crucial words stand out. A good rhyme or slogan should stick in people’s minds once they have stopped looking at the banner. Imperatives (commands) are also excellent forms of advertising, as they prompt people to take action as quickly as possible, thus encouraging a response to the banner. Colours are also very important tools — red has been scientifically proven to be the colour that the eye is most drawn to when presented with the full colour spectrum, but it may not always be appropriate. Keeping the target market in mind is essential — pink is a very popular colour when trying to reach out to women. Black is also an extreme colour which stands out against all others.

There are lots of different places to advertise — even in shop windows or by the roadside. The location can reflect your target market, such as by placing banners in gyms or football stadiums to try and reach athletic young people, or in daycare centres or on the way to the school gates to reach young mothers. Sometimes banners are required by law — such as health and safety regulations, or signs warning people of dangers, such as electricity, unsafe flooring, or biohazards. Some companies also like to put some of their rules on signs around their buildings, such as how to treat certain equipment, or who can enter selected rooms. Signs can be printed on paper, PVC, wood, labels, or even wallpaper.

Business cards are an important way to advertise, and it is vital that they look well designed and presented, as this is what represents the business itself. If the business card doesn’t look very good, then it will look as though the service the business provides isn’t going to be very good. Just like with other banners, the message should be clear, and the contact details should be easy to find. The colours and pictures included on the card should also be appropriate.

HFE Signs Ltd provide excellent banner printing services, and are the UK’s number one supplier for mail order printed banners, having built up a reputation for excellent service mixed with expert knowledge of creating brilliant banners for industrial or personal use. Their range of available products includes magnetic signs and menu displays, as well as the other types of banners mentioned above, and they also offer a ‘design your own’ banner service. The company even promises 10% discount — for life! — for all repeat customers and recommended customers, as well as for all registered charities, schools and universities. With regular special offers to add to their already first class services, products and market knowledge, HFE Signs should definitely be the first choice for banner printing!