From Fails to Sales

Have you ever wondered why your company isn’t succeeding as well as you thought it was going to? It is probably because your sales department isn’t doing its job to the best of its ability. Sales is a huge part of every company and can really make or break it. Having a good sales team can drastically change the direction that your company is headed.

Within sales you have to accept that during your day to day work life you will go from failing to sales everyday. What I mean by that is that all within a course of a day you will fail and succeed. You will have people reject your product and then you’ll have people very excited to sign up for your product. Failing is a huge part of sales which is not a huge deal. How you deal with those failures will determine your success.

I have personally watched businesses go from failing dramatically to selling dramatically just by changing/improving on these certain sales techniques.

  1. Trust

By taking the time to get to know your customers and establishing a relationship with them it makes your customers feel valued which makes them trust you. Having a good relationship with your customers keeps them coming back. People are more likely to buy from someone they like and trust. Nobody will do business with someone with someone they can’t trust. It usually doesn’t take much to gain a customer’s trust. By delivering on your promises, providing great customer support, and being honest you’ll have the customers’ trust in no time.

  1. Underpromise and Overdeliver

When promising a customer something, make promises that you can realistically cut in half. A good example of this is the Praxis team. After my first interview they said they would let me know if I got a second interview within a week. I heard back from them in 2 days. The same thing happened after my second interview. They told me I’d hear back within 2 weeks and I heard back in a little less than a week. When you underpromise and overdeliver it builds credibility. This also helps build trust with your customers, which goes back to my first point.

  1. Showing Value

A key element of selling is being able to demonstrate value from your product or service. When pitching something to a customer you have to show them that you can do something for them. They have a problem and you have a solution for them. For example, you know of a business that is having problems tracking their inventory. You reach out to them and say “My company would be great for you. I can track your inventory for you and alert you when you need to reorder.” This shows that you have a solution for their problem.

  1. Convenience

When was the last time you went through a huge hassle and said “Hey, I want to do that again.”? Probably never. Making it easy for customers to do business with you is extremely important. Remember you need the customer more than they need you. Make it easy for the customers to get in contact with you. Customers want to be heard. Even just picking up the phone before it goes to voicemail goes a long way. Answering emails quickly and making the customer feel valid are 2 more simple ways to make sure customers are happy with your company.

These 4 techniques will make your company go from failing to selling in no time. Just remember that hearing a bunch of “no’s” is part of the job. Get back out there and learn from it.



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