James Greenfield – Medium

James Greenfield

James Greenfield

Why do people buy cars?

The obvious and simplest answer is to get from A to B, in a word: utility. But beyond this pure function lie many other reasons. Chief…

May 23

Why do people buy cars?

May 23

James Greenfield

Five great books on the business of creativity

A few weeks ago I was having coffee with a fellow agency founder. Sat enjoying the last of the summer weather he asked me about my reading…

Oct 18, 2022

Five great books on the business of creativity

Oct 18, 2022

James Greenfield

Koto is a 4/1 company. Why?

Aged 15 my high school tasked me with finding some work experience to fill a summer holiday. An undiagnosed dyslexic, I was disaffected…

Jul 25, 2022

Koto is a 4/1 company. Why?

Jul 25, 2022

James Greenfield

A journey through design: the transformation of an icon

Released to a fanfare in 1965 with an exhibition of grand, unprecedented scale, the new British Rail symbol was, like many new logos, at…

Mar 23, 2017

A journey through design: the transformation of an icon

Mar 23, 2017

James Greenfield

Trying to keep it simple

— — — December 5th — — —

Dec 15, 2016

Trying to keep it simple

Dec 15, 2016

James Greenfield

Uber rebrands — but where is it going?

Instant reactions

Jun 22, 2016

Uber rebrands — but where is it going?

Jun 22, 2016

James Greenfield

The Power of Authenticity

At DesignStudio we look to the authentic when creating brands, communications and content. As a Creative Director I feel strongly about the…

Nov 4, 2014

The Power of Authenticity

Nov 4, 2014

James Greenfield

Three rules for a happy designer

These are some rules I have built over the last 15 years.

Oct 30, 2014

Oct 30, 2014

James Greenfield

Decay

Life is essentially our fight against decay. Both in ourselves and our environments. Design is about pushing back this decay.

Sep 8, 2014

Decay

Sep 8, 2014

James Greenfield

James Greenfield

I am the CEO and Co-Founder of branding agency Koto. We’re 85 designers and strategists across four studios in Berlin, London, Los Angeles and New York.

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