
I first started to notice the disconnect between design and how people actually live after my mom died. Every Mother’s Day my inbox filled with messages suggesting gifts for my dead mom. It used to sting, especially when I worked at a greeting card company and all 10 of my test accounts would be bombarded with reminders she was gone. I felt utterly alone in those moments, but somewhere a marketer was watching open rates and conversions go up and to the right. They weren’t thinking about me, and it’s not personal, they’re making something for the majority of…