I guess what is confounding is that there are three relationships here.
Gutbloom
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Will you be my second wife? As dowry, I’ll give you 4K of my medium bot followers.

I seriously doubt anyone is making fantastic sums — it’s all a PR experiment. Perhaps, few brands are willing to plaster their name on it — yet. That’s probably why there is so much confusion. Remember mommy blog portal/forums secretly owned by P&G?

Perhaps, Medium’s strategy is to become the next AOL/Yahoo content marketing portal? The native ads will be better than the actual. A new corner office gig for Marissa Mayer. Ev will (finally) be able to step down and pursue that raw meat mobile ordering platform.

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