The road to dwelling deep in the flow state is paved with rest

Photo courtesy of Unsplash (Cody Black)

Deep work. In our distracted world, it is a modern-day Holy Grail, a chalice of overflowing promise and potential. But there’s a catch. If you want to sip from it, you must first master the art of deep rest.

More than that, you must discover how not to work.

If you sometimes feel unproductive, uninspired or lacking in creativity for large chunks of your time at work, there’s a simple reason for this. You’re swimming — or let’s say treading water — in a sea of busyness…


It’s so easy to lie to yourself at the best of times, never mind when you’re getting started in entrepreneurship or any kind of business venture.

I’ve always hated the phrase flatter to deceive. It’s one of those cliches that lazy sports commentators use to describe the way a sports team is playing. The thing is, it’s damn accurate. And, it is so easy to do as an entrepreneur, founder or any other type of fledgling business owner.

Why? Because in the early stages, it’s all about first impressions, initial results and getting off to a good start. …


For content marketing happily ever after

“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin

Whether we like it or not, we are all storytellers. True, some of us are better at it than others (including being liberal with the truth). But in the end, nothing beats a well-told, compelling story in tapping into our intrinsic emotions. That’s why storytelling should be an essential part of any entrepreneur’s marketing strategy.

The power of storytelling

The power of storytelling

Let’s face it, as humans we love stories. Before we can even read — or even…


Spoiler alert: It’s not what you say, it’s what you do

Photo by “My Life Through A Lens” on Unsplash

The secret of employee engagement is that there is actually no secret. It’s simply about getting your team members to “buy in” to your purpose, your mission. When this happens, the result is the evolution of your own, real and unique company culture — and a happy, productive team that are fun to work with.

As I said in a previous post on cultivating an authentic company culture, when people share the same vision, and feel that they’re on a purposeful journey together, the sky really is the limit.


Switch off, unplug and zone out

Photo by Kimson Doan on Unsplash

“Rest is not idleness, and to lie sometimes on the grass under trees on a summer’s day, listening to the murmur of the water, or watching the clouds float across the sky, is by no means a waste of time.” — John Lubbock

Summer is for dreaming. Summer is for stargazing. Summer is for emptying your head. Summer is for doing nothing. Summer is for switching off. Above all, summer is for taking part in the subtle art of how to rest.

I know, I know. As a startupper, digital nomad or entrepreneur (or…


Real company culture must be felt to be believed

Source: Helena Lopes, Pexels

“I now define company culture as the way it feels when I walk in the door, and the way it feels to leave at the end of the day,” — Author Kristen Hadeed.

As far as company culture goes, you can’t get much simpler and authentic than the above sentence. This is the heart of what it should be all about. So, how come so many businesses get it wrong?

I mean, come on. They have complete manifestos on empowerment, funky-designed offices, and casual Fridays. And that’s before you even get…


Light it up in 2019

’Twas the night before 2019, when all through the co-working space, not an entrepreneur or startupper was stirring. Not even the clicking of a mouse (or tapping of a keyboard) could be heard.

I understand that for many of you out there, this idyllic scene in Clement Clarke Moore’s classic poem (the startup-friendly adapted version) may not be the reality. Perhaps your business is in chaos. The servers are down, or you’re worrying about customer retention and product development. Or why those sales leads aren’t turning into converted customers. Is it your business model?

Let’s face it, if you run…


What if I told you that having a side hustle can boost your productivity and performance in your “day job”, and make you happier?

If I’m guessing right, you might find that hard to believe. After all, isn’t the idea of a side hustle to eventually quit your main job and turn it into your own little — or big — startup? Notice I used the word day job, not dead-end job. And, won’t you be even busier and therefore be miserable because of even less free time?

My short answer to that is no. Not always. Let me say…


To be yourself, or not to be yourself. It’s not the question. It’s fine to be both.

Here’s looking at, er, “you”, kid.

What if I told you that nobody (including yourself), can even see the real you? No, I’m serious, it’s true. In fact, there’s nothing more elusive than truly being yourself. And somehow, that is a good thing. What? OK, let me explain.

How many times have you heard someone say “just be yourself”? It’s usually the kind of obvious advice you receive from someone who, in effect, has run out of useful wisdom. …


Take care of business, not busyness.

“Productivity is overrated. Just focus on doing good work. Every day when you go to bed, you need to make sure you did the thing that gives your life meaning” Austin Kleon

These days there’s a lot of pressure to hustle. We live in a time when technology has made it possible for us to boost productivity more than ever.

So much so, in fact, that we put it on a pedestal whereby it’s almost “cool” to be exhausted. …

Graham Wood

Father, Marketer, Storyteller, Journalist, Digital Nomad.

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