id iom: Soylent Green can label: The 1973 cult classic “Soylent Green” is set in a dystopian future where Earth is overpopulated and there isn’t enough food for everyone. To deal with this exsistential crisis, the Soylent Corporation formulates a nutritious food called Soylent Green, supposedly made from plankton. But that’s not true. Charlton Heston’s sleuthing in a murder investigation uncovers a dark secret. Heston makes an anguished announcement — Soylent Green is made of people. (CC BY-NC 2.0)

Whatever happened to Soylent Green?

Seems like yesterday that Medium introduced its new logo. Trumpets announced branding guidelines written with rabbinical precision. Lots of prescriptive copy. Dang, I thought. These guys are pros.

Lately, however, I’ve seen the Medium logo and those little green hearts in a dismaying palette of colors. Like dull blue, vomit — or mud, if you prefer. Too bad. Kind of cool, that green.

Times change, I guess. The next time Moses comes down from Mount Sinai, the tablets he hands us may be aspirins.

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