Snapchat for those born before 1993 (Part 1 of 2)

In light of Mary Meeker’s 2016 Internet Trends report, I’m quickly realizing two things:

  • that, at 24, I am no longer a member of the youngest generation alive
  • that current ~22 y/o’s and younger are distinct in their consumption patterns from my generation or older

Don’t get me wrong. I’m still very young. But as I watch Mary’s presentation, I realize, as she points out, that today’s youngest generation prefers to communicates and share visually, through both pictures and increasingly video, which is approaching real-time. This would start to explain the uprising of Snapchat, at the utter confusion of older generations, and that of even many in the tech industry.

I don’t want to get left behind as technology & communication forms arise and become the new standard (like I see my happen as my parents strive to advance their computer skills beyond email and basic Facebooking). So I decided today to research how to use Snapchat properly. My findings are below for your edification:

Snapchat is a messaging app that allows users to send private photos/videos/text

There are numerous messaging apps on the market. Snapchat’s main differentiators are:

  • you can limit who sees what and for how many seconds they are able to see it
  • messages are more private, self-destructing after being viewed by the recipient
  • photos & videos can be made goofy with text, doodles, or filters (eg. speed up a video)

Snapchat has its own basic lingo that helps when using the app

Snaps = photos or videos taken via Snapchat & sent to an audience you define and limit

Snapback = A response to a snap

Chats = private text messages sent to friends

Stories =Snaps broadcast to all your followers (visable for a day & often forming a narrative)

Ghostface Chillah = Snapchat’s friendly ghost mascot & icon

Boo-R Code = Snapchats own version of a QR code (speeds up following others)

Navigate within Snapchat by either swiping or clicking the icons (does same thing)