Bring Your Own Story — A UX Case Study

Grainne Kay
Jan 23, 2018 · 10 min read

UNDERSTANDING AND REDESIGNING THE EXPERIENCE OF NEW SUPPERCLUB HOSTS

CLIENT

THE CHALLENGE

My team with our client, Graham. L-R: Graham, Ray, Emma & me,Grainne!

TEAM FACILITATOR

DESIGN PROCESS

CHAPTER 1: DISCOVER

Competitor Analysis

Competitor Analysis

User Testing and User Research

Survey

I user tested BYOS’ current website

The Key Insights and Pain Points from Research

CHAPTER 2: DEFINE

Affinity Mapping

Me and my team Affinity Mapping — 6 Key Frustrations

Personas

Key Persona, Jane Lovebridge
The current user journey is mainly offline, very manual and time consuming for BYOS’ founders.

We believe that by improving the onboarding information and process for new hosts we will be able to build and grow the BYOS community faster whilst prospective new hosts will feel informed, assured, excited and prepared for hosting a BYOS event.

CHAPTER 3: DEVELOP

Experience Map

User Flows

Scenarios and user flows to test with users

Design Studio Workshop

Design Workshop with our client

Wireframing, Prototyping, Testing and Iterating

I user tested the prototype iterations with various users

‘BECOME A HOST’ PAGE

The iterations of the “Become a Host” page

‘HOST APPLICATION’ PAGE

‘APPLICATION CONFIRMATION’ & ‘HOST LOGIN’ PAGES

‘HOSTING DASHBOARD’

‘HOST PROFILE’ PAGE

‘HOST TRAINING’ PAGE

CHAPTER 4: DELIVER

Prototype

Here is a link to our high-fidelity prototype.

Design specification

Style Guide, wireflows & annotated wireframes

OUTCOME

Client Feedback

“Grainne is a gem! She led a three-person UX team from General Assembly that was consulting my start-up. She’s a great communicator, strategic thinker, project manager, UXer, and delight to work with. I wish we could hire her!”

— Graham Garvey, BYOS Founder

NEXT STEPS

THANK YOU

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade