No flowers, no chocolates, just swallowing…(of one’s pride).
It’s almost that time again. No, not hammer time. To all, you Gen-Xers put away your genie pants. I’m talking about Valentine’s Day. Therefore, in the spirit of lurve, I’d like to share some learnings about a recent “courtship” with a potential business partner.
Short story: A client of mine, who’s also a very talented musician almost pulled the plug on a project we’re currently busy with. The end.
Just yesterday, I presented a logo to a client for his business. Almost immediately, his facial expression went from one of expectation to WTF!
He felt that the logo did not represent who he is [as a person]. Basically, the logo did not reflect the blood, sweat and tears he had put in to start the business. The personal sacrifices he is making for his business to succeed.
I truly empathised with him as I had heard and witnessed — to a degree — the story of how he got to where he is. …