Botfication Methodology

Goes beyond actions repeatedly in standard ChatBOT way


Methodology Botfication (The work Botfication of Gilbram Westarb Borgonovo is licensed under a Creative Commons — Atribuição 4.0 Internacional.)
Goes beyond actions repeatedly in standard ChatBOT way. Botfication automatically or manually uses the techniques of automation of marketing, Inbound, gamification, humanization in attendance, Shopping Cart, marketplace, (IoT) internet of things, among other methodologies, through Telegram, Whatsapp, Viber, Messenger, Java and others Communication applications. Increasing the engagement with people or objects

Techniques for Botfication

Gamification is the application of game-design elements and game principles in non-game contexts

Marketing automation refers to software platforms and technologies designed for marketing

Humanized Attendance, its main objective is to provide an acquisition or assimilation of human relations

Inbound marketing is a technique for drawing customers to products and services

Marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties

Purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.

shopping cart In online marketing, piece of e-commerce software

Internet of things (IoT) is the inter-networking of physical devices, vehicles (also referred to as “connected devices”

Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet

Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building

Case Study


The first test to be done with Botification, was bot Telegram offering content for Jaboticaba, including techniques of marketing automation, Inbound, gamification​… > How to Plant Jabuticaba in Vase > How to Make Jaboticaba Wine > How to Make Jaboticaba Jelly
​An Telegram group was created for help, humanized attended, including automated research system


Botfication Product

A campaign for a martial arts academy in Santa Catarina Brazil.
Lead generation, focus on public segment. 240 mugs, with a QR Code that offers access to the exclusive Whatsapp group.
User makes the purchase, sends photo with the mug to the group and has access to a nutritionist service for a certain time the relationship is made in a humanized way


Botfication ​Internet of things (IoT)

Botfication in automation via Telegram, Whatsapp, Viber, Messenger, Java and others Communication applications.​ and in this case it will be possible to control LEDs, relays and sensor reading.

Gilbram, Italian-Brazilian Graduated in Marketing from UNINTER — PR Specialization in Engineering and Innovation Veduca / USP / UFSC. As a consultant, he has worked in several markets, Entertainment, Communication, Technology, Agribusiness, Industry, Education, Health, Environmental Responsibility, Social and Sports Marketing.